AI and marketing questions, answered plainly
Each page answers the questions business owners and marketing leads type into Google and ChatGPT, with results from our own work and a source for every figure. Beside each one is how often people search for it every month in the UK and the US.
Using AI in your marketing
- AI in marketing, and where a business should startAI marketing is the use of AI models to do marketing work: researching customers, writing and testing ads, building pages, following up leads and reporting results.UK 2,570US 13,520searches a month for AI in marketing
- ChatGPT and Claude in a marketing teamChatGPT and Claude are general AI assistants a marketing team can use to research customers, draft copy, analyse exported data and turn notes into briefs.UK 120US 1,390searches a month for ChatGPT and Claude for marketing
- AI marketing tools, grouped by the job they doThe best AI marketing tools are the ones that do a job you already have, inside the systems you already run.UK 550US 5,180searches a month for AI marketing tools
- AI agents for marketing, and what they can do todayAn AI marketing agent is software built on a language model that works towards a goal by choosing its own steps and using tools, such as searching the web, querying a contact database or writing to a CRM.UK 580US 6,050searches a month for AI agents for marketing
Automation
- AI marketing automation, with worked examplesAI marketing automation is marketing automation with an AI model inside the workflow, so a step can read, judge or write instead of only following a fixed rule.UK 990US 4,080searches a month for AI marketing automation
- What an AI automation agency builds, with worked examplesAn AI automation agency designs, builds and looks after workflows that connect your business tools and use AI models for the steps that need reading or judgement, such as summarising, classifying or enriching.UK 960US 4,510searches a month for AI automation agency
- AI automation, explained plainlyAI automation is the use of AI models inside automated workflows, so software can handle tasks that need reading, judgement or writing, such as sorting emails, pulling details out of documents or summarising results.UK 3,190US 13,820searches a month for What AI automation is
- n8n, Make or Zapier: picking the tool and the person who builds itZapier suits a team that wants simple automations running with no technical help.UK 50,320US 168,580searches a month for n8n, Make and Zapier automation
- AI marketing reporting: the weekly report, automated and checkedAI can write your weekly marketing report once the numbers reach it cleanly.UK 270US 1,040searches a month for AI marketing reporting
Search, AI answers and content
- How to get your business recommended by ChatGPT and Google's AI answersTo be recommended by ChatGPT and shown in Google's AI Overviews, make your business easy for the engines to find, read and trust.UK 15,010US 111,050searches a month for How to rank in ChatGPT and Google's AI answers
- AI SEO tools, sorted by the job you need doneThe best AI SEO tools are the ones that match a job you actually have.UK 430US 3,400searches a month for AI SEO tools
- AI content marketing without the AI voiceAI content marketing means using tools such as ChatGPT, Claude or Gemini to research, draft and adapt marketing content while people supply the ideas, the facts and the final judgement.UK 480US 16,190searches a month for AI content marketing
Leads, outbound and email
- AI lead generation for B2B companiesB2B companies use AI for lead generation in four places: researching which companies and people fit, enriching each lead with verified contact and company data, drafting outreach that refers to something real about the prospect, and routing new enquiries to the right person at once.UK 880US 3,830searches a month for AI lead generation
- Cold email that still works, and how to choose an agency to run itCold email still works for B2B when it goes to a researched list, from authenticated and warmed-up domains, at a volume that keeps spam complaints low, with a message plainly relevant to the person reading it.UK 680US 4,480searches a month for Cold email agency
- Lead generation agencies explainedLead generation is the work of finding people who might buy from you and getting them to raise their hand: fill in a form, book a call or reply.UK 1,800US 6,460searches a month for Lead generation agency
- Email marketing agencies for ecommerce brandsAn email marketing agency for an ecommerce brand builds and runs the automated emails that sell while nobody presses send, such as the welcome, abandoned basket, post-purchase, replenishment and win-back flows.UK 880US 3,600searches a month for Email marketing agency
Paid advertising
- AI advertising: what the machine decides and what you still decideAI advertising is paid advertising in which the ad platforms' own machine learning does work people used to do by hand: bidding in every auction, finding likely buyers and assembling ads from your headlines, images and videos.UK 2,600US 13,200searches a month for AI advertising
- PPC and Google Ads agencies: the weekly work, the fees and the warning signsA good PPC or Google Ads agency runs your paid search to a revenue or qualified-lead target rather than to clicks.UK 5,030US 11,940searches a month for PPC and Google Ads agency
- Meta and Facebook ads agencies: tracking, creative and honest resultsA Meta ads agency plans, builds and runs your ads on Facebook and Instagram.UK 910US 2,880searches a month for Meta and Facebook ads agency
Choosing outside help
- Fractional CMOs: the role, the real cost and the alternativesA fractional CMO is a senior marketing leader who works for your company part time, usually a set number of days a month, setting the strategy, the budget and the priorities and directing whoever does the work.UK 1,140US 3,880searches a month for Fractional CMO
- Outsourcing your marketing without losing control of itOutsourced marketing means paying an agency, freelancers or a managed service to plan and run some or all of your marketing instead of hiring a team.UK 410US 1,110searches a month for Outsourced marketing
- Marketing agency costs, pricing models and how to choose wellA marketing agency plans and runs marketing for businesses that do not want to build the whole team themselves: advertising, search, content, email, social, websites and reporting, or one specialist slice of them.UK 660US 1,290searches a month for What a marketing agency costs and how to choose one
- AI consultants, and how to put AI to work in a businessAn AI consultant finds the jobs in a business where AI can save time or earn money, builds the tools or automations that do them, and measures whether they worked.UK 5,390US 17,200searches a month for AI consultant and AI implementation