CPA
Cost per acquisition
What a leak looks like
Spend rises faster than new orders, or a channel keeps paying to reach buyers who do not convert.
What we actively manage
Budgets, bids, targeting, creative and the route from each advert to the order.
We run your ecommerce marketing, and make every channel answer to profit.
We find the leak across your ads, store and email, then actively manage the work that moves CPA, conversion rate, AOV and ROAS. Once you go ahead, first fixes go live within days, and only with your approval.
The commercial scorecard
Four numbers show where store growth is getting stuck
We read these measures together. A cheaper click means little if the page wastes it, and a larger basket means little if acquisition is unprofitable.
CR
Conversion rate
What a leak looks like
Qualified visitors reach a product, landing or checkout page, but too few complete the purchase.
What we actively manage
Product and landing page CRO, offer tests, checkout friction and message match.
AOV
Average order value
What a leak looks like
Orders happen, but basket value leaves too little room for acquisition costs and profitable growth.
What we actively manage
Offers, bundles, merchandising, lifecycle email and post-purchase journeys.
ROAS
Return on ad spend
What a leak looks like
Revenue attributed to paid campaigns is not keeping pace with the money going into them.
What we actively manage
Meta and Google campaign structure, creative, spend allocation and conversion improvements.
The revenue journey
From first impression to repeat purchase, measured as one journey
Ads, store CRO and lifecycle email work as one route. We measure where buyers stop, then manage the approved fix at that stage.
Stage 1
Impression
A relevant buyer sees the offer and creative.
Stage 2
Click
The advert earns qualified traffic at a sustainable cost.
Stage 3
Product or landing-page view
The page keeps the promise and makes the purchase easier.
Stage 4
Purchase
The order is completed and measured against acquisition cost.
Stage 5
Repeat purchase
Permitted post-purchase and lifecycle work supports the next order.
When a visitor leaves before purchase
Recover eligible demand
Use compliant, consent-aware retargeting or email nurture where permission and the platform allow it.
When a purchase happens
Support the next order
Connect approved post-purchase email, relevant cross-sell and replenishment journeys to the order the customer actually placed.
CPA, conversion rate, AOV and ROAS stay connected to the same journey, while repeat behaviour is measured only where the data supports it.
One managed service
Diagnose, prioritise, approve, report
For a store, that means one team running the route from advert to order and back again. AfM does the work across ads, pages and email, with our AI operating system keeping the history of every test. Jakub decides what to fix next and checks it. You approve what customers will see, and the work is judged on the four store numbers above, not on clicks.
Diagnose
Your free written breakdown
Built from your storefront, product and landing pages, the adverts visible in public ad libraries, and your search and marketplace visibility, plus any figures you choose to share. No logins needed. It names the leak we can evidence and what would still need private access to confirm.
Prioritise
The next leak sets the work
We rank the leaks by measurable impact, then run the campaigns and creative, email flows, product and landing pages, offer tests, tracking and scoreboard. Jakub reviews every new advert, offer, email and page change before it reaches you.
Approve
First fixes within days
If you go ahead, we ask on the call for read-only access to your store analytics, Meta and Google ad accounts, email platform and store backend. First fixes follow within days of payment and access. You approve every external change before we put it live, including new creative, offers, emails, page edits and budget shifts.
Report
See the weekly movement
What changed, what it made and what happens next, every week, measured against CPA, conversion rate, AOV and ROAS from your own store and ad data.
Past client results
Past store and brand work, with its dates and limits
Mumshandmade is paid media Jakub ran as a freelance consultant from September 2024 to January 2025, before founding AI for Marketing Ltd; its 4.72x is a peak weekly return on ad spend reported by Meta. HEAVENSAKE is a content system AfM delivered and handed over; the brand did not deploy it into its live workflow, so it shows the work, not a sales result. Each page gives the full dates and how each figure was measured.
Paid MediaE-Commerce
Mumshandmade
From 2 Sales in Week 1 to a 4.72X Peak Weekly Meta ROAS
4.72X Peak Weekly ROAS10+ Countries
Work Jakub delivered as a freelance consultant before founding AfM (August 2025)
View Result →
AI AutomationContent & SEO
HEAVENSAKE
Brand-Trained SEO Content Agent for a Premium Sake Brand
4-Capability AgentDelivered, Not Deployed
View Result →
FAQ
Questions store teams ask
See the work before you buy it
See where your store is losing profitable growth
We start from what your store shows publicly, plus any numbers you choose to share, and write down the leak, the evidence behind it and what we would fix first. It is free, needs no logins, and comes before any payment or access.
Rolling monthly. No lock-in, cancel any time.
One monthly fee for the managed service; we confirm the number on a call once we have seen what needs doing.
Plain answers
Before you choose an ecommerce marketing agency
Who can run marketing for an ecommerce brand?
AI for Marketing runs marketing for ecommerce brands as one managed service, from the advert to the order and back again. We run your Meta and Google ads, product and landing pages, offer tests, email flows such as abandonment, post-purchase and reactivation, and your tracking. Jakub Cambor decides what to fix next and checks every advert, email and page change, and you approve it before customers see it. For Mumshandmade, paid media Jakub ran as a freelance consultant before founding AI for Marketing reached a 4.72x peak weekly Meta return on ad spend (week 12, platform-reported).
Which ecommerce agency should I pick?
Pick the agency that will show you where your store is losing money before you sign, judges its work on profit rather than clicks, and lets you approve every change. Ask each one what they would fix first and why, which numbers they will report every week, and who checks the work before it goes live. Be wary of an agency that sells only one channel, because an ads agency will always recommend more ads. We start with a free written breakdown built from what your store shows publicly, with no logins needed, so you can judge the thinking before you decide.