CPA
Cost per acquisition
What a leak looks like
Spend rises faster than new orders, or a channel keeps paying to reach buyers who do not convert.
What we actively manage
Budgets, bids, targeting, creative and the route from each advert to the order.
We run your store's marketing, and make every channel answer to profit.
We find the leak across your ads, store and email, then actively manage the work that moves CPA, conversion rate, AOV and ROAS. First fixes go live within days, with your approval.
The commercial scorecard
Four numbers show where store growth is getting stuck
We read these measures together. A cheaper click means little if the page wastes it, and a larger basket means little if acquisition is unprofitable.
CR
Conversion rate
What a leak looks like
Qualified visitors reach a product, landing or checkout page, but too few complete the purchase.
What we actively manage
Product and landing page CRO, offer tests, checkout friction and message match.
AOV
Average order value
What a leak looks like
Orders happen, but basket value leaves too little room for acquisition costs and profitable growth.
What we actively manage
Offers, bundles, merchandising, lifecycle email and post-purchase journeys.
ROAS
Return on ad spend
What a leak looks like
Revenue attributed to paid campaigns is not keeping pace with the money going into them.
What we actively manage
Meta and Google campaign structure, creative, spend allocation and conversion improvements.
The revenue journey
From first impression to repeat purchase, measured as one journey
Ads, store CRO and lifecycle email work as one route. We measure where buyers stop, then manage the approved fix at that stage.
Stage 1
Impression
A relevant buyer sees the offer and creative.
Stage 2
Click
The advert earns qualified traffic at a sustainable cost.
Stage 3
Product or landing-page view
The page keeps the promise and makes the purchase easier.
Stage 4
Purchase
The order is completed and measured against acquisition cost.
Stage 5
Repeat purchase
Permitted post-purchase and lifecycle work supports the next order.
When a visitor leaves before purchase
Recover eligible demand
Use compliant, consent-aware retargeting or email nurture where permission and the platform allow it.
When a purchase happens
Support the next order
Connect approved post-purchase email, relevant cross-sell and replenishment journeys to the order the customer actually placed.
CPA, conversion rate, AOV and ROAS stay connected to the same journey, while repeat behaviour is measured only where the data supports it.
The operating relationship
Diagnose, prioritise, approve, report
Diagnose
Your free written breakdown
Before payment, we read your store analytics, Meta and Google accounts, email platform, product and landing pages, and search or marketplace visibility and name the highest-priority evidence-backed leak.
Prioritise
The next leak sets the work
We rank the measurable impact, then run the campaigns and creative, email flows, product and landing pages, offer tests, tracking and scoreboard.
Approve
First fixes within days
You approve every external change before we put it live.
Report
See the weekly movement
What changed, what it made and what happens next, every week.
FAQ
Questions store teams ask
See the work before you buy it
See where your store is losing profitable growth
We use your real data to show the leak, the evidence behind it and what we would fix first. It is free, in writing, and comes before any payment.
No contracts. Cancel any month.