Researched outreach on LinkedIn, email and Google, backed by the page, follow-up and CRM handoff a serious buyer needs. No spray lists. No Meta noise.
The commercial scorecard
We manage the acquisition and handoff inputs that move these numbers. Your sales team still owns qualification, opportunity management and the close.
MQL
What a leak looks like
Your activity reaches accounts, but too few contacts match the buying role, need and intent you agreed to target.
What we actively manage
ICP definition, person-level research, list quality, LinkedIn and Google presence, and the landing path.
SQL
What a leak looks like
Replies and leads arrive, but too few become opportunities your sales team accepts as worth pursuing.
What we actively manage
Sequences, follow-ups, qualification context, meeting-booking operations, CRM hygiene and prep.
MQL to SQL
What a leak looks like
Marketing interest is not becoming a credible sales conversation because fit, message or handoff breaks down.
What we actively manage
Targeting, written-for-one-reader outreach, page message match, follow-up and the route into sales.
The buyer journey
Outreach, the landing path, follow-up and CRM context work as one route. We manage the marketing inputs; your sales team owns qualification and the close.
Stage 1
The right person receives a relevant, researched message.
Stage 2
The message earns a credible next step from that buyer.
Stage 3
The destination and proof support the same promise when used.
Stage 4
The agreed account, role and intent signals are captured.
Stage 5
Sales receives the context and keeps the final SQL decision.
When an eligible buyer does not take the next step
Use controlled, compliant follow-up or consent-aware nurture where permission and the channel allow it.
When an agreed conversion happens
Connect approved meeting preparation, CRM context and nurture while sales keeps qualification and the close.
MQLs, SQL handoffs and the MQL-to-SQL rate show whether targeting, message, page or handoff deserves the next approved fix.
One managed service
In B2B, the managed service is the work that gets a relevant message in front of the right person and hands a warm conversation to sales. AfM researches and writes it, our AI operating system keeps account history and replies in one place, and Jakub checks who is being contacted and what they are told. Nothing reaches a prospect without your approval, and progress is read in accepted SQLs, not sends.
Diagnose
Built from your website and landing pages, your public LinkedIn presence and your Google visibility, plus any figures you choose to share. No logins needed. It names the leak we can evidence and what would still need private access to confirm.
Prioritise
We rank the leaks by measurable impact, then run ICP and list building, person-level research, sequences and follow-ups, the landing page, meeting-booking operations and CRM hygiene. Jakub reviews the target list, every sequence and the landing path before it reaches you.
Approve
If you go ahead, we ask on the call for read-only access to your CRM, current lists and outreach tools. First fixes follow within days of payment and access. You approve every external change before we put it live, including each target segment, sequence and follow-up before anything is sent.
Report
What changed, what it made and what happens next, every week, measured against MQLs, the SQLs your sales team accepts, and the rate between them.
Past client results
Allegiance Industries is an automated lead prospecting system AfM built; the client estimates it saves them $9,000 to $10,000 a year. The two global technology platform results are the paid media and lead automation halves of one anonymised engagement, run from Q4 2024 to Q3 2025, mostly before AI for Marketing Ltd was incorporated in August 2025.
Allegiance Industries
View Result →
Global Technology Platform (Anonymised)
Work Jakub delivered as a freelance consultant before founding AfM (August 2025)
View Result →
Global Technology Platform (Anonymised)
Part of the same engagement as the paid media result
View Result →
FAQ
See the work before you buy it
We start from your public site, LinkedIn and search presence, plus anything you choose to share about your targets, and write down who we would reach first, why, and what we would fix in the route to sales. It is free, needs no logins, and comes before any payment or access.
Rolling monthly. No lock-in, cancel any time.
One monthly fee for the managed service; we confirm the number on a call once we have seen what needs doing.
Plain answers
AI for Marketing does B2B lead generation for you as part of one managed marketing service. We build the target list, research each account and person, write the outreach for email and LinkedIn, run the Google campaigns, the landing page and the follow-up, and hand warm conversations to your sales team through your CRM. Jakub Cambor checks who is being contacted and what they are told, and nothing reaches a prospect until you approve it. For Allegiance Industries, a $100M+ facilities company, AfM built automated lead prospecting in 2026 that researches up to 41 companies per daily run; the client estimates it saves them $9,000 to $10,000 a year.
B2B lead generation is the work of finding businesses that could buy from you and turning the right people inside them into sales conversations. It usually combines a list of target companies and roles, outreach by email and LinkedIn, search and paid campaigns, a landing page or form that captures interest, and follow-up until a meeting is booked. A lead only counts once your sales team accepts it, so we measure marketing-qualified leads, the sales-qualified leads your team accepts and the rate between them, not emails sent.
Choose a B2B marketing agency that is judged on the conversations your sales team accepts, not on emails sent or clicks. Before you sign, ask who they would contact first and why, how they research each person, how they handle follow-up and opt-outs, and who checks each message before it goes out. We answer the first question in a free written breakdown built from your website, LinkedIn and search presence, with no logins needed, and you approve every list, sequence and message before anything is sent.
