Search, paid, pages, nurture and handoff, actively managed around MQLs, SQLs and the rate between them. Once you go ahead, first fixes go live within days, and only with your approval.
The commercial scorecard
We manage the marketing and handoff inputs that move these numbers. Your sales team still owns the final qualification decision and the close.
MQL
What a leak looks like
Traffic arrives, but too few people show the fit or intent needed to enter a serious buying journey.
What we actively manage
Google and LinkedIn campaigns, search content, landing and pricing pages, forms and funnel tracking.
SQL
What a leak looks like
Lead volume exists, but sales rejects too much of it or receives too little context to act quickly.
What we actively manage
Qualification criteria, enrichment, nurture and onboarding email, CRM routing and sales handoff.
MQL to SQL
What a leak looks like
Interest is not becoming a sales-ready conversation because targeting, message or handoff is misaligned.
What we actively manage
ICP targeting, message match, page conversion, nurture sequences and the route into sales.
The demand journey
Acquisition, page CRO, nurture and CRM handoff are measured together. We manage the marketing inputs; your sales team owns qualification and the close.
Stage 1
The right market sees a relevant product promise.
Stage 2
Intent becomes a deliberate visit at a measured cost.
Stage 3
The page explains fit, value and the next action clearly.
Stage 4
The agreed marketing fit and intent signals are captured.
Stage 5
Sales receives the context and keeps the final SQL decision.
When a visitor leaves before the agreed action
Use compliant, consent-aware retargeting or nurture where permission and the channel allow it.
When an agreed conversion happens
Connect approved onboarding, product education, CRM context or lifecycle email without claiming control of the sale.
MQLs, SQL handoffs and the MQL-to-SQL rate reveal which marketing or handoff input deserves the next approved fix.
One managed service
For a software company, the managed service sits between first attention and the sales handoff. AfM runs the acquisition and conversion work, our AI operating system keeps the definitions and test history straight, and Jakub decides where the next hour goes. Your team approves anything customers or prospects will see, and the weekly report reads MQLs and SQLs with the definitions your sales team agreed.
Diagnose
Built from your site, pricing and signup pages, public search presence and the adverts visible in public ad libraries, plus any figures you choose to share. No logins needed. It names the leak we can evidence and what would still need private access to confirm.
Prioritise
We rank the leaks by measurable impact, then run paid acquisition, landing and pricing pages, search and AI-search content, nurture email, researched outbound and funnel tracking. Jakub reviews every campaign, page, article and nurture email before it reaches you.
Approve
If you go ahead, we ask on the call for read-only access to your analytics, Search Console, Google and LinkedIn ad accounts and CRM. First fixes follow within days of payment and access. You approve every external change before we put it live, including campaigns, page changes, published content and emails to prospects or users.
Report
What changed, what it made and what happens next, every week, measured against MQLs, SQL handoffs and the MQL-to-SQL rate, using definitions your sales team agrees.
Past client results
ToastPal is Google Ads work Jakub ran as a freelance consultant from October 2023 to October 2024, before founding AI for Marketing Ltd. The global technology platform is an anonymised paid media engagement from Q4 2024 to Q3 2025, mostly before incorporation. Search content results on Harmonance come from Jakub's own project, so they are not counted here as a client result.
Global Technology Platform (Anonymised)
Work Jakub delivered as a freelance consultant before founding AfM (August 2025)
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ToastPal
Work Jakub delivered as a freelance consultant before founding AfM (August 2025)
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FAQ
See the work before you buy it
We start from your public site, search presence and adverts, plus any funnel figures you choose to share, and write down where qualified demand looks likely to drop, the evidence for it, what private data would confirm it, and what we would fix first. It is free and comes before any payment or access.
Rolling monthly. No lock-in, cancel any time.
One monthly fee for the managed service; we confirm the number on a call once we have seen what needs doing.
Plain answers
AI for Marketing runs marketing for SaaS companies as one managed service, so you do not have to hire a team to do it. We run your Google and LinkedIn campaigns, SEO and AI search content, landing and pricing pages, nurture and onboarding email, and the route from lead to sales. Jakub Cambor decides what to work on next and reviews every piece, and you approve it before it goes live. Past SaaS work includes ToastPal, where $528K of revenue was tracked from Google Ads over 12 months (October 2023 to October 2024), work Jakub ran as a freelance consultant before founding AI for Marketing.
A SaaS company gets more qualified demos by fixing the whole route from first click to sales handoff, because more traffic alone rarely does it. The losses usually sit in three places: campaigns and content that reach people who will never buy, landing and pricing pages that do not turn the right visitors into demo requests, and slow follow-up once someone signs up. We find which of those is leaking for you in a free written breakdown, fix the biggest leak first, and report the result every week in MQLs, SQLs and the rate between them, using definitions your sales team agrees.
