97% CPL Reduction Over 12 Months Managing $110K+

A global technology platform's DACH division (Germany, Austria, Switzerland) needed to recruit agencies, entrepreneurs, and digital professionals into a creator network programme designed to expand their ecosystem across German-speaking markets. The programme had launched with an internal team managing LinkedIn Ads exclusively, but results were deeply problematic: cost per lead exceeded $270, creative fatigue set in within weeks, and the single-platform approach left no room for audience diversification. The team had tested broad targeting, interest-based audiences, and job title filters on LinkedIn, but every configuration produced leads above the viable cost threshold. Without a fundamental change in approach, the programme faced either budget cuts or shutdown. Beyond cost, lead quality was inconsistent -- many form submissions came from individuals outside the target professional profile, meaning even the expensive leads were not always usable. The DACH market added further complexity: German-language creative required native-level copywriting, cultural nuances around professional advertising differ significantly from English-speaking markets, and privacy regulations demanded careful pixel and tracking configuration. They needed a media buying partner who could systematically reduce acquisition costs, diversify across platforms, and scale volume across all three German-speaking countries while maintaining lead quality standards.

How It Works Day-to-Day

The engagement operated on a weekly optimisation cadence with quarterly strategic pivots. Each week, campaign performance was reviewed across every audience segment, geographic region, and creative variant. Underperforming creatives were paused, winning variants were scaled, and new tests were queued. Budget allocation shifted between LinkedIn and Meta based on where each platform delivered the best cost per qualified lead that week. Monthly reports compiled trend data and flagged emerging patterns. At the end of each quarter, a comprehensive strategy review analysed all accumulated data to set the hypothesis for the next phase -- which audiences to expand, which platforms to weight more heavily, and what new creative directions to explore. The client received detailed reporting but did not need to manage day-to-day operations. All campaign management, creative production, bid adjustments, and audience refinements were handled externally. Communication was structured around weekly performance updates and monthly strategy calls, ensuring the client had full visibility without needing to be involved in operational decisions. This freed the internal team to focus on programme development and partner onboarding rather than advertising logistics.