Lead Generation Engine
Wake Up to Booked Meetings.
A unified outbound pipeline that finds your ideal prospects, researches them, and follows up until meetings land in your calendar.
The Pipeline
Five Stages. One Outcome.
From a defined target list to a booked meeting, every stage runs continuously without your input.
ICP Definition
Who to reach
Data Sourcing
Find and verify
AI Personalisation
Research and write
Multi-Channel
Email and LinkedIn
Booked Meetings
In your calendar
ICP Definition
Who to reach
Data Sourcing
Find and verify
AI Personalisation
Research and write
Multi-Channel
Email and LinkedIn
Booked Meetings
In your calendar
The Problem
Your Team Spends More Time Finding Leads Than Closing Them.
Manual prospecting. Generic templates. Twenty messages a day, most ignored. The problem was never outbound. The problem was the approach.
The Solution
Personalised Outbound at Scale.
AI agents research each prospect, write genuine personalised messages, and follow up across email and LinkedIn. Replies are categorised. Meetings are booked. Everything syncs to your CRM.
The input is your ideal customer profile. The output is qualified conversations.
The Difference
Manual vs. Autonomous.
The Old Way
- 20 emails per day, written manually
- Generic templates with a name swapped in
- Manual CRM updates after every interaction
- Thin, unpredictable pipeline
The New Way
- 100+ personalised touches per day
- AI-researched messaging unique to each prospect
- Bi-directional CRM sync, fully automatic
- Consistent, predictable pipeline flow
The Build
Six Steps. One Engine.
ICP and Targeting Definition
We define exactly who you want to reach: industry, company size, job titles, geography, and trigger events that signal buying intent.
Infrastructure Setup
Secondary domains purchased and warmed for two to three weeks. SPF, DKIM, and DMARC configured. All credentials handed to you.
Scraping and Enrichment
Data engine configured to find and verify leads. Apollo and Clay set up on your accounts so you own the data.
Sequence Design
Outreach sequences written across email and LinkedIn. Each message personalised by the AI agent using research, not a template.
CRM Integration
Bi-directional sync with HubSpot, Salesforce, or Pipedrive. Every reply, status change, and meeting logged automatically.
Launch and 90 Days of Optimisation
Dashboard connected. System goes live. We monitor reputation daily and tune sequences for 90 days. Then you own the proven engine.
The Numbers
A Full SDR. Without the Headcount.
Time Saved
40 hours/week eliminated
Lead research, message crafting, follow-ups, CRM updates. All automated. Your team focuses on closing, not sourcing.
Revenue Potential
10-30 meetings/month
Depending on volume and market. The dashboard tracks pipeline value in real numbers so you see exactly what the system generates.
Ownership
What You Keep.
You own the infrastructure, the data, and the system. Forever.
The Domains
Secondary sending domains, fully warmed.
The Infrastructure
SPF, DKIM, DMARC, all authentication.
The Lead Database
Every lead sourced and enriched.
The Integrations
CRM sync, workflows, agents.
The Dashboard
Live reporting and analytics.
The Details
Investment, Timeline, Guarantee.
Investment is anchored to the value the pipeline creates for your business. Discussed on your discovery call.
Timeline: 2 to 3 weeks from kickoff to first outreach, including domain warming.
Data tool costs (Apollo, enrichment) are paid by you directly for full ownership of the infrastructure.
If the system does not generate the agreed minimum of positive replies within 90 days, you receive a full refund.
Questions
Frequently Asked.
No. This is exactly why we build the infrastructure the way we do. We use secondary domains, not your primary business domain. These are warmed gradually over 2 to 3 weeks before any outreach begins. SPF, DKIM, and DMARC are configured for maximum deliverability. During the 90-day optimisation period, we monitor sender reputation daily and rotate domains if any deliverability issues arise.
No. Spam is untargeted mass messaging with no personalisation and no opt-out. This system sends targeted, researched, personalised messages to specific individuals who match your ideal customer profile. Every message is unique because the AI agent researches each prospect individually. Every sequence includes clear opt-out options. Response rates on personalised outbound are typically 5 to 15 times higher than generic mass email.
You need somewhere to manage leads and track your pipeline. If you already use HubSpot, Salesforce, Pipedrive, or similar, we integrate directly. If you do not have a CRM, we can recommend one and set it up as part of the build. A basic CRM like HubSpot free tier is sufficient to start.
You do, directly. Apollo, Clay, Instantly, and similar tools are set up on your accounts with your payment methods. This ensures you own the infrastructure and data completely. Typical costs depend on your outreach volume and are discussed during the discovery call.
This depends on the number of warmed domains and channels configured. A typical setup with email and LinkedIn can reach 100 to 200 prospects per day with personalised messaging. We calibrate the volume to protect deliverability. Sending too aggressively too early destroys sender reputation. We scale gradually based on data.
Targeting is refined throughout the 90-day optimisation period. If the initial leads are off-target, we adjust the scraping criteria, enrichment filters, and trigger signals based on your feedback. By week 3 to 4, the targeting is typically dialled in. The dashboard shows exactly who is being contacted and how they respond, so quality issues surface quickly.
Yes. The system supports multi-channel outreach across email and LinkedIn. LinkedIn connection requests and messages are personalised by the AI agent just like email. The follow-up sequences coordinate across both channels so a prospect receives a coherent sequence regardless of which channel they engage on.
Before the engagement begins, we agree on a specific number of positive replies the system will generate within 90 days. A positive reply is a response indicating interest: requesting a call, asking for more information, or engaging in a way that could lead to a conversation. If the system does not hit that number, you receive a full refund. The number is based on your ICP, market, and outreach volume. We only agree to targets we are confident we can deliver.
Every price is calculated based on the value the pipeline creates for your business. We ask what qualified meetings are worth to you and what you currently spend on the problem. The investment is a fraction of that value. Book a discovery call and we will give you a specific number.
Stop Hunting. Start Closing.
Book a free fifteen-minute discovery call. We will map out what your outbound pipeline could look like.
Book a Free Discovery Call