A Workflow Inside the AfM OS
Wake Up to Booked Meetings.
A unified outbound pipeline that finds your ideal prospects, researches them, and follows up until meetings land in your calendar. One of the workflows the AfM OS installs and runs on your context.
The Pipeline
Five Stages. One Outcome.
From a defined target list to a booked meeting, every stage runs continuously without your input.
ICP Definition
Who to reach
Data Sourcing
Find and verify
AI Personalisation
Research and write
Multi-Channel
Email and LinkedIn
Booked Meetings
In your calendar
ICP Definition
Who to reach
Data Sourcing
Find and verify
AI Personalisation
Research and write
Multi-Channel
Email and LinkedIn
Booked Meetings
In your calendar
The Problem
Your Team Spends More Time Finding Leads Than Closing Them.
Manual prospecting. Generic templates. Twenty messages a day, most ignored. The problem was never outbound. The problem was the approach.
The Solution
Personalised Outbound at Scale.
AI agents research each prospect, write genuine personalised messages, and follow up across email and LinkedIn. Replies are categorised. Meetings are booked. Everything syncs to your CRM.
The input is your ideal customer profile. The output is qualified conversations.
The Difference
Manual vs. Autonomous.
The Old Way
- 20 emails per day, written manually
- Generic templates with a name swapped in
- Manual CRM updates after every interaction
- Thin, unpredictable pipeline
The New Way
- 100+ personalised touches per day
- AI-researched messaging unique to each prospect
- Bi-directional CRM sync, fully automatic
- Consistent, predictable pipeline flow
The Build
Six Steps. One Engine.
ICP and Targeting Definition
We define exactly who you want to reach: industry, company size, job titles, geography, and trigger events that signal buying intent.
Infrastructure Setup
Secondary domains purchased and warmed for two to three weeks. SPF, DKIM, and DMARC configured. All credentials handed to you.
Scraping and Enrichment
Data engine configured to find and verify leads. Apollo and Clay set up on your accounts so you own the data.
Sequence Design
Outreach sequences written across email and LinkedIn. Each message personalised by the AI agent using research, not a template.
CRM Integration
Bi-directional sync with HubSpot, Salesforce, or Pipedrive. Every reply, status change, and meeting logged automatically.
Launch, Training, and Handover
Dashboard connected. The workflow goes live inside your OS. We tune the sequences, train your team to run and extend it with AI, then hand it over. You own it, with thirty days of free integration support.
The Numbers
A Full SDR. Without the Headcount.
Time Saved
40 hours/week eliminated
Lead research, message crafting, follow-ups, CRM updates. All automated. Your team focuses on closing, not sourcing.
Revenue Potential
10-30 meetings/month
Depending on volume and market. The dashboard tracks pipeline value in real numbers so you see exactly what the system generates.
Ownership
What You Keep.
You own the infrastructure, the data, and the system. Forever.
The Domains
Secondary sending domains, fully warmed.
The Infrastructure
SPF, DKIM, DMARC, all authentication.
The Lead Database
Every lead sourced and enriched.
The Integrations
CRM sync, workflows, agents.
The Dashboard
Live reporting and analytics.
The Details
Investment, Timeline, Guarantee.
The lead workflow is scoped as part of your OS install, anchored to the value the pipeline creates. Discussed on your call.
Timeline: 2 to 3 weeks from kickoff to first outreach, including domain warming.
Data tool costs (Apollo, enrichment) are paid by you directly for full ownership of the infrastructure.
Delivery-time guarantee: if the agreed workflow is not installed by the deadline once you have provided what we need, we keep building at no extra setup cost until the scope is complete.
Questions
Frequently Asked.
No. This is exactly why we build the infrastructure the way we do. We use secondary domains, not your primary business domain. These are warmed gradually over 2 to 3 weeks before any outreach begins. SPF, DKIM, and DMARC are configured for maximum deliverability. As the workflow is tuned, we monitor sender reputation daily and rotate domains if any deliverability issues arise.
No. Spam is untargeted mass messaging with no personalisation and no opt-out. This system sends targeted, researched, personalised messages to specific individuals who match your ideal customer profile. Every message is unique because the AI agent researches each prospect individually. Every sequence includes clear opt-out options. Response rates on personalised outbound are typically 5 to 15 times higher than generic mass email.
You need somewhere to manage leads and track your pipeline. If you already use HubSpot, Salesforce, Pipedrive, or similar, we integrate directly. If you do not have a CRM, we can recommend one and set it up as part of the build. A basic CRM like HubSpot free tier is sufficient to start.
You do, directly. Apollo, Clay, Instantly, and similar tools are set up on your accounts with your payment methods. This ensures you own the infrastructure and data completely. Typical costs depend on your outreach volume and are discussed on your call.
This depends on the number of warmed domains and channels configured. A typical setup with email and LinkedIn can reach 100 to 200 prospects per day with personalised messaging. We calibrate the volume to protect deliverability. Sending too aggressively too early destroys sender reputation. We scale gradually based on data.
Targeting is refined as the workflow is tuned. If the initial leads are off-target, we adjust the scraping criteria, enrichment filters, and trigger signals based on your feedback. By week 3 to 4, the targeting is typically dialled in. The dashboard shows exactly who is being contacted and how they respond, so quality issues surface quickly.
Yes. The system supports multi-channel outreach across email and LinkedIn. LinkedIn connection requests and messages are personalised by the AI agent just like email. The follow-up sequences coordinate across both channels so a prospect receives a coherent sequence regardless of which channel they engage on.
Delivery-time, not a refund. If the agreed lead workflow is not installed by the deadline, once you have provided the access and inputs we need, we keep building at no extra setup cost until the scope is complete. The real risk reversal is the AfM OS Blueprint: before you commit, we run a working prototype on your own data so you see the workflow producing qualified replies before you buy it.
The lead workflow is one capability of the AfM OS, scoped to your business. It is priced against the value the pipeline creates: what qualified meetings are worth to you and what you currently spend on the problem. Book a call and we will give you a specific number.
Stop Hunting. Start Closing.
Book a call. We will map out what the lead workflow would look like running inside your OS.
Book a Call