Terms of Service

1. Introduction

These terms of service govern your use of the website aiformarketing.co.uk and any services provided by AI for Marketing Ltd ("we", "us", "our"), a company registered in England and Wales (Company Number: 16663129) with its registered address at 3rd Floor, 86-90 Paul Street, London, EC2A 4NE.

By accessing our website or engaging our services, you agree to be bound by these terms. If you do not agree with any part of these terms, you should not use our website or services.

2. Services

AI for Marketing Ltd provides AI-powered marketing system builds, strategic consulting, and ongoing system management. Our services include, but are not limited to: the Growth and AI Clarity Roadmap, the Autonomous Content Engine, the Lead Generation Engine, the Paid Ads Engine, Custom Solutions, and the System Health subscription.

The specific scope, deliverables, timeline, and pricing of each engagement are defined in a separate proposal or Mutual Service Agreement (MSA) agreed upon by both parties before work begins.

3. Proposals and Agreements

All engagements are governed by a proposal or MSA that outlines the scope of work, deliverables, timeline, payment terms, and any other conditions specific to that engagement. In the event of a conflict between these general terms and a specific MSA, the MSA takes precedence.

By accepting a proposal or signing an MSA, you agree to provide the information, access, and feedback required for us to deliver the agreed services within the agreed timeline.

4. Payment Terms

Payment terms are specified in the relevant proposal or MSA. Unless otherwise stated:

The Growth and AI Clarity Roadmap requires full payment of £750 before the first session. This fee is credited in full against any engine build commissioned within 60 days of the Roadmap completion.

Engine builds (Content, Lead Generation, Paid Ads, Custom Solutions) require a 50% deposit before work begins, with the remaining 50% due upon completion and handover.

The System Health subscription (£297/month) is billed monthly. There is no lock-in period. You may cancel at any time with 30 days written notice.

Ongoing management retainers (such as the Paid Ads Management phase) are billed monthly at the rate specified in the MSA.

All prices are in British Pounds (GBP) unless otherwise stated. Prices are exclusive of VAT where applicable.

Late payments may incur a reasonable administrative charge as outlined in the Late Payment of Commercial Debts (Interest) Act 1998.

5. Intellectual Property and Ownership

Upon full payment, you own all deliverables produced during the engagement. This includes: AI agents, automation workflows, reporting dashboards, creative assets, documentation, and any other outputs specified in the MSA.

We retain the right to use anonymised, non-identifiable performance data and methodologies for case study, training, and marketing purposes, as agreed in the MSA.

We retain ownership of our proprietary tools, templates, frameworks, and internal processes that are not specific to your engagement. These are used in the delivery of your project but are not transferred to you.

Any third-party tools, platforms, or software used in the delivery of your project (such as Relevance AI, Make.com, or CRM platforms) remain the property of their respective owners and are subject to their own terms of service.

6. Your Responsibilities

To enable us to deliver the agreed services effectively, you agree to:

Provide accurate and complete information during intake sessions and throughout the engagement.

Provide timely access to any tools, platforms, accounts, or data required for the build.

Respond to requests for approval, feedback, or input within reasonable timeframes. Delays in your responses may extend the project timeline.

Maintain any third-party subscriptions or tool costs that are required for the ongoing operation of your system (such as data tools, CRM subscriptions, or ad platform budgets). These costs are your responsibility and are not included in our fees unless explicitly stated.

7. Hypercare and Support

Every engine build includes a 90-day Hypercare period during which we monitor the system daily, fix integration issues, tune performance, and provide training. The Hypercare period begins on the date the system goes live.

After the Hypercare period, ongoing monitoring and support is available through the System Health subscription (£297/month). Without a System Health subscription, you are responsible for the maintenance and monitoring of your system.

We are not responsible for system failures caused by changes you make to the system, changes made by third-party platforms outside our control, or the expiry of third-party subscriptions that you are responsible for maintaining.

8. Limitation of Liability

Our services involve the design, build, and deployment of marketing systems. While we optimise for the best possible outcomes, we do not guarantee specific business results such as revenue, leads generated, or return on ad spend. Marketing outcomes depend on many factors outside our control, including market conditions, your offer, your pricing, and your sales process.

We guarantee the quality of the system build: that it will function as specified, that the agents will operate as configured, and that the integrations will work as designed. This is covered by the 90-day Hypercare period.

To the maximum extent permitted by law, our total liability for any claim arising from or related to our services is limited to the total fees paid by you for the specific engagement in question.

We are not liable for any indirect, incidental, consequential, or special damages, including lost profits, lost data, or business interruption, except where such limitation is not permitted by law.

9. Termination

Either party may terminate an engagement by providing 30 days written notice.

If you terminate an engagement before completion, you are liable for payment for all work completed up to the date of termination, including any non-refundable deposits as specified in the MSA.

If we terminate an engagement, we will deliver all work completed to date and refund any fees paid for work not yet performed.

The System Health subscription may be cancelled at any time with 30 days written notice. No refunds are issued for partial months.

10. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement. This includes business strategies, financial data, customer data, system architecture, and any information marked as confidential.

This obligation of confidentiality survives the termination of the engagement for a period of 24 months.

11. Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or our services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Changes to These Terms

We may update these terms from time to time. Any changes will be posted on this page with an updated "Last updated" date. Continued use of our website or services after changes are posted constitutes acceptance of the revised terms.

13. Contact

If you have any questions about these terms, contact us at: