Paid Advertising Done Right.

Because paid advertising involves real money at risk in real-time. A misconfigured audience, a runaway budget, or a broken conversion event can waste thousands in hours. AI is excellent at producing creative assets, pulling data, and generating reports. But strategic decisions about where to allocate budget, when to scale, when to pause, and which audiences to test require the judgment of an experienced media buyer. We use AI where it saves time and human expertise where it protects money.

No. The build is complete on its own. You receive the strategy, the tracking, the campaigns, the dashboard, and the AI agents, all installed inside your OS and owned by you. If you want to manage the campaigns yourself or hand them to your internal team, you can. The management retainer is for businesses that want continuous optimisation by an experienced media buyer without hiring one full-time.

Meta (Facebook and Instagram), Google (Search, Display, YouTube, Performance Max), and LinkedIn. We build on whichever platforms the strategy calls for based on your audience, your offer, and your budget. Most B2C businesses start with Meta and Google. Most B2B businesses start with LinkedIn and Google.

No. We never take a percentage of your ad spend. Our pricing is fixed: a one-time build fee and an optional monthly management retainer. Your ad budget is paid directly by you to the ad platforms. We do not touch it, manage it through our accounts, or mark it up. You see exactly where every pound goes.

That is fine. The strategic consultation in Phase 1 is designed to work from scratch. We research your market, your competitors, and your audience. We build the full campaign strategy, set up tracking from zero, create all the creative assets, and launch. You do not need any prior advertising experience. We handle the entire setup.

We recommend a minimum monthly ad spend to generate meaningful data for optimisation. Less than that and it takes too long to gather statistically significant results. The exact recommendation depends on your market, your platforms, and your goals. We discuss this in the strategic consultation and include specific budget recommendations in the campaign strategy document.

The build phase takes 1 to 2 weeks. Campaigns go live and you start seeing data immediately. However, paid advertising requires a testing period. The first 2 to 4 weeks are about gathering data: which audiences respond, which creative angles perform, which placements convert. Optimisation happens continuously from there. Most clients see meaningful performance improvements by week 4 to 6. The dashboard shows progress in real-time so you are never guessing. Before you commit, the AfM OS Blueprint puts a working prototype on your own data so you see how the workflow performs before you buy it.

Delivery-time, not a refund. If the agreed paid ads workflow is not installed by the deadline, once you have provided the access and inputs we need, we keep building at no extra setup cost until the scope is complete. The real risk reversal is the AfM OS Blueprint: you watch a prototype run on your own data and numbers before you commit. The dashboard then tracks baseline and current performance in real time, so the data is transparent to both sides.

The paid ads workflow is one capability of the AfM OS, scoped to your business. Build pricing depends on the number of platforms and complexity of tracking. The optional management retainer is scaled to your monthly ad spend. Book a call and we will give you a specific number based on your situation.