Paid Advertising Done Right.

Because paid advertising involves real money at risk in real-time. A misconfigured audience, a runaway budget, or a broken conversion event can waste thousands in hours. AI is excellent at producing creative assets, pulling data, and generating reports. But strategic decisions about where to allocate budget, when to scale, when to pause, and which audiences to test require the judgment of an experienced media buyer. We use AI where it saves time and human expertise where it protects money.

No. Phase 1 (The Build) is a complete, standalone product. You receive the strategy, the tracking, the campaigns, the dashboard, and the AI agents. If you want to manage the campaigns yourself or hand them to your internal team, you can. The management retainer is for businesses that want continuous optimisation by an experienced media buyer without hiring one full-time.

Meta (Facebook and Instagram), Google (Search, Display, YouTube, Performance Max), and LinkedIn. We build on whichever platforms the strategy calls for based on your audience, your offer, and your budget. Most B2C businesses start with Meta and Google. Most B2B businesses start with LinkedIn and Google.

No. We never take a percentage of your ad spend. Our pricing is fixed: a one-time build fee and an optional monthly management retainer. Your ad budget is paid directly by you to the ad platforms. We do not touch it, manage it through our accounts, or mark it up. You see exactly where every pound goes.

That is fine. The strategic consultation in Phase 1 is designed to work from scratch. We research your market, your competitors, and your audience. We build the full campaign strategy, set up tracking from zero, create all the creative assets, and launch. You do not need any prior advertising experience. We handle the entire setup.

We recommend a minimum monthly ad spend to generate meaningful data for optimisation. Less than that and it takes too long to gather statistically significant results. The exact recommendation depends on your market, your platforms, and your goals. We discuss this in the strategic consultation and include specific budget recommendations in the campaign strategy document.

The build phase takes 1 to 2 weeks. Campaigns go live and you start seeing data immediately. However, paid advertising requires a testing period. The first 2 to 4 weeks are about gathering data: which audiences respond, which creative angles perform, which placements convert. Optimisation happens continuously from there. Most clients see meaningful performance improvements by week 4 to 6. The dashboard shows progress in real-time so you are never guessing. If retained for management, we guarantee measurable improvement to your primary KPI within 90 days. If we do not deliver, you receive a full refund on the build. This is the only offer where we stake our fee directly on your ad performance numbers.

Before the engagement begins, we agree on your primary KPI: CPA, ROAS, or conversion rate. We capture the baseline from your current performance. If we do not measurably improve that KPI within 90 days of management, you receive a full refund on the build fee. The dashboard tracks baseline and current performance in real time, so the data is transparent to both sides.

The build fee and management retainer are both discussed on the discovery call. Build pricing depends on the number of platforms and complexity of tracking. Management pricing is scaled to your monthly ad spend. We will give you a specific number based on your situation.