The Brand Revenue OS
Your store is leaking revenue in five places. Week one shows you where.
The Brand Revenue OS: marketing and sales operations for premium eCommerce brands, on one live dashboard, automated, sequenced, measured every week.
The Five Leaks
Five numbers run a store.
Cost per lead, acquisition cost, conversion rate, order value, repeat rate. Open each one to see what a leak looks like.
What it measures
What you pay for every new name that enters the funnel.
What the leak looks like
Spend rises, lead quality stays flat, and nobody can say which channel is doing the work.
What it measures
What it costs to turn a stranger into a customer.
What the leak looks like
Every new customer costs more than the last, and discounting hides the real number.
What it measures
The percentage of visitors who become buyers.
What the leak looks like
Traffic grows, revenue does not, and the fix gets guessed at instead of measured.
What it measures
What the average order is worth at checkout.
What the leak looks like
You win the sale and leave the rest of the basket on the table.
What it measures
The percentage of customers who come back and buy again.
What the leak looks like
The list sits dormant and every sale has to be bought new.
Week one finds which of the five is leaking. Everything we build after that is aimed at the leak.
What Gets Installed
Four components. One system. Yours.
One live dashboard
Forecast, revenue and the five numbers, on one URL.
The automation layer
Reporting, follow-up, lead routing, and the data plumbing between Shopify, Klaviyo, ads accounts and your books.
The reactivation engine
Lapsed buyers and dormant subscribers re-engaged in sequence.
The operating playbook
The whole system documented. You own everything.
The Sequence
Built in order. Ads come last.
Week 1
The Leak Audit
On your real data, screenshared. Yours to keep.
Week 1
Dashboard live
The five numbers, on one URL.
Week 1
First automation
The leakiest manual work goes first.
Week 1
Operating playbook
Documented. No key-person risk.
Week 2
Reactivation
The list segmented, sequenced, measured.
Month 2+
Reviews and reputation
Reviews make ads convert.
Month 2+
Nurture and speed-to-lead
Five minutes, not the 42-hour industry average.
Month 2+
The coach
Every call and campaign graded against a rubric.
Last
Paid ads
Into a funnel that now converts.
Ads into a leaking funnel burn cash. Each stage funds the next. That order is the product.
Proof
eCommerce results, already published.
Numbers from client work published on this site.
Mumshandmade
4.72X
Peak Meta ROAS
Premium handmade knitwear on Shopify. A full-funnel engine across Meta, Google, Pinterest and Klaviyo, built from zero paid infrastructure.
Read the case studyToastPal
$528K
Revenue generated
985% revenue growth in the first six months. AI-assisted paid ads and conversion optimisation across four markets.
Read the case studyHEAVENSAKE
4
AI content capabilities, installed and live
Premium Franco-Japanese sake brand. An autonomous SEO content agent for blogs, landing pages, optimisation and research, in the brand's voice.
Read the case studyThe Difference
Another tool, or an operating system.
Another tool
A discrete automation is a commodity. It solves one task, in one corner. Every tool works; nothing works together.
An operating system
A system that runs your operations compounds. Reviews make ads convert, nurture makes spend go further, and the dashboard shows all of it.
Remove one piece and the others weaken. That is the point.
Fit
Built for a specific kind of brand.
For
- Premium eCommerce brands, seven or eight figures.
- Shopify and Klaviyo at the core.
- Founder-led, with a customer list nobody re-engages.
- Reporting done by hand, one person holding it together.
Not for
- Pre-revenue stores.
- Brands without an owned list.
- Anyone who wants a magic bullet without sharing real data.
Start with the Leak Audit.
Week one shows you the leaks in your own numbers, and the audit is yours to keep, before you commit to the OS.
Book the Leak Audit call